Link building basics
In the early times of internet, search engines used to index website on the basis of their Meta content and keywords. At that time, it was so easy to get listed on the first page of search result. But after Google came into being, things become complex for webmasters.
Now-a-days, most of the search engines rely on complex mathematical algorithms to list websites against keywords. These algorithms also consider quantity and quality of backlinks to sites as an important factor for ranking them.
What are backlinks?
Backlinks are simple links to your website or page from some other website. Backlinks are also called as inbound links, inward links, incoming links and in-links. These are considered as votes to your website from the other site. Backlinks help you get rank better among your competitors. You need backlinks to exist and survive on internet.
The process of getting inbound links is called Link building. It is considered as one of the most important step in search engine optimization process. With the growing competition among websites and their owners, internet marketers have also started to contribute in link building process by running link campaigns.
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