Link building and web directories
Even if you don’t know what the web directory is, you must have heard or witness the webmaster’s craze for listing their website/blogs into directories. Just like the phone directory or yellow pages, web directory is a directory on the World Wide Web, which provides information about other useful websites.
A web directory or link directory lists websites by category and subcategory. Yahoo directory, Dmoz or even Google directory are some good examples of reputed and quality web directories.
Types of web directories
There are different types of web directoeis based on their submission features or the way they index their listings.
1- General or niche web directoris
2- Free, paid or bidding web directories
3- One way or reciprocal web directories
These types can be further classified from the perspective of webmasters and link builders
- High quality or low quality web directories
- Reputed/large or less reputed/small web directories
Links for less reputed web directories are not bad links. Usually owners of such directories lack the knowledge or resources to promote their directoris or listings. So having a backlink from a web directory which is new or got little reputation would give you at least one backlink to your website.
Benefits of web directories
The following are some benefits you get after listing your website in a web directory.
1- It provides you with the permanent one way back link. Your link may lost in the huge database of the web directory, but still it’s very much there for search engines to consider and count for your website ranking.
2- Submission to category based we directories improves your keywords relevance in search engines.
3- Most of the web directory owners review and approve websites before listing them at their directory, which makes it a very similar idea of natural linking, where linking partner link back if they found the content/website worthy and linkable.
4- Listings at the webpage of directory with high ranking can get you high page rank as well.
5- It can get you the targeted traffic looking for relevant websites based on their type(forum/blog) or category(fashion, real estate etc).
6- There are literally thousands of free web directories. If they found your site quality and worthy to link, you will get thousands of backlinks in no time.
All these benefits are directly related to popularity of web directory, it’s quality and promotion strategies. If the link is free than there is nothing to worry about. At least you will get a free permanent one way link.
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