Are bidding directories of any good?
If you are an experience webmaster or professional link builder, you probably know what a bidding web directory is. But for newbie’s understanding, I would like to give some introduction first.
Bidding directory is a special kind of paid directory where websites are sorted and listed by the bidding amount they pay. Usually such directories rank well in search engines and own a page rank of 3 to 7 for the homepage. Highest bidders are positioned at the main page of the bidding directory which results in high ranking and visibility for them.
In simple words, bidding web directories sell page rank to the highest bidder.
It may sound unfair to some webmasters who can’t afford the bidding amount or don’t like the discrimination on basis of money instead of quality and value of their sites. But that’s way it works in the world of bidding directories.
There are literally hundreds of bidding directories all over the web. Some got good reputation and high page rank, while others are not so reputed or just starting up.
Good reputed bidding directories
First let’s talk about bidding directories which are online for some years now and got good reputation. People seem quite willing to pay hundreds of dollars to get listed at the home page of these directories. Why? Because only one backlink from a webpage that is ranked 5 or more can get your link a higher ranking in search engine in next PR update.
Does that means that one should bid for high page rank? Is it even safe to buy/bid for page rank? No it’s not safe. If search engines-Google in particular find out about this activity of yours you may get lose your page rank, or even worse get banned in Google. Many bidding web directories have already get penalized by Google. But still many bidding web directories are selling their ranking. So if you have spare money and can take risk, try bidding for higher ranking.
Less reputed or new bidding directories
If the bidding directory is less reputed, got no or low page rank than it might be (1)new (2) lack good promotion strategy or (3) got penalized from Google for selling page rank.
If the web directory fulfills the last two options than listing your website there would be complete waste of time and money.
On the contrary, bidding directories which are just starting up can be really useful and worthy.
1- Due to very few listings in a new bidding directory, one can easily get the position at main page with just few dollars.
2- New start web directories struggle very hard to get high page ranking and reputation in search engines. And usually they get enough ranking to attract new bidders due to their heavy promotional strategies. Increase in PR of these bidding directories benefits most to the earlier existing bidders by providing them a one way, permanent backlink from a high ranked page.
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