Link building basics

In the early times of internet, search engines used to index website on the basis of their Meta content and keywords. At that time, it was so easy to get listed on the first page of search result. But after Google came into being, things become complex for webmasters.
Now-a-days, most of the search engines rely on complex mathematical algorithms to list websites against keywords. These algorithms also consider quantity and quality of backlinks to sites as an important factor for ranking them.

What are backlinks?

Backlinks are simple links to your website or page from some other website. Backlinks are also called as inbound links, inward links, incoming links and in-links. Read more